Dongguan City University | China
Dr. Fen Tan is a highly accomplished academic and researcher with over a decade of experience in teaching and research at Dongguan City College. Her expertise spans international trade, industrial economics, and digital trade, with a strong focus on empirical analysis of trade efficiency and cross-border e-commerce development. Dr. Tan has successfully led and completed multiple provincial and institutional research projects, including prestigious funded studies under the Guangdong Philosophy and Social Sciences Planning Program and the Guangdong Higher Education Association. Her research has made significant contributions to understanding the impact of RCEP implementation, trade efficiency in electromechanical products, and talent cultivation in digital trade, reflecting a deep commitment to advancing international economic integration and innovation-driven education. With over 16 influential publications, including core journal papers, CPCI-indexed conference papers, and authored textbooks, Dr. Tan has demonstrated excellence in both scholarly output and practical application. Her consistent engagement in forward-looking topics such as cross-border e-commerce, digital trade reform, and institutional innovation positions her as a leading contributor to modern trade studies. Given her impactful research, academic leadership, and contributions to interdisciplinary advancement, Dr. Fen Tan is highly suitable for the Best Researcher Award.
Profile: Scopus
Featured Publications
Cong Pang, Fen Tan, Xiaojian Lu, Cheng-Fu Yang (2025). Impact of Brand Image and Perceived Value on Consumer Purchasing Behavior in the Era of Internet of Things: A Study of Cross-border E-commerce in the Thailand Market. Sensors and Materials, Vol. 37, No. 8 (2025) 3595–3608